Global Journal of Economics and Business

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Factors affecting sports marketing from the viewpoint of employees of Sennar state youth centers

Maram Ahmed Ali Al-Tayeb

The study aimed to examine the factors affecting sports marketing in Sudan. According to the descriptive and analytical approach, as for the study sample, it was selected from some individuals in a way that includes activists in the field of sports marketing. The questionnaire tool was used to collect ...

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The effect of pink marketing on the purchase decision of female students of the Community College for Girls in Khamis Mushayt

Rogaia Mohammad Mohammad Ahmad Kratat

The study aimed to identify the impact of pink marketing on consumer purchasing decisions among female students of the Community College in Khamis Mushait and to identify the obstacles, advantages and benefits of pink marketing, and to test the study hypotheses, the descriptive analytical approach was ...

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The Role of Agricultural Marketing in Improving Food Security in Jordan

Ehsan Ali Al-Salaimeh

The aim of the study was to identify the role of agricultural marketing in improving food security in Jordan. The researcher used the qualitative curriculum. The tool was to prepare a comparative interview, verified its honesty and consistency by the correct scientific methods and distributed to an intentional ...

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The Role of Green Marketing Mix in Customer Loyalty (Applied Study on a Sample of Students at Najran University- Kingdom of Saudi Arabia)

Amani Ali Awad Elata , Mohammed ALhassan Sharef Mohammed , Eltaj Mohammed Mohammed Ali Hamed

The study aimed to know the role of the Green Marketing Mix on customer loyalty from the viewpoint of postgraduate students at the College of Administrative Sciences at Najran University. To test the hypotheses and achieve the goals, the researchers relied on the descriptive analytical method for its ...

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