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Islamic Marketing’s Evolution: From Halal Certification to Digital Islamic Marketing
Objectives: This study aims to trace the historical evolution of Islamic marketing from the Halal certification movement to contemporary digital practices; to synthesize ethical and theoretical foundations; and to identify opportunities, tensions, and future research and practice priorities for the field. Methods: ...
The Impact of Green Digital Marketing on Raising Pilgrims’ and Umrah Performers’ Awareness of Sustainable Environmental Practices: An Applied Study on the Hajj and Umrah System
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Cultivating Green Consumers: The Impact of Digital Marketing on Sustainable Consumption in the Saudi Context
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