Abstract

Objectives: This study aims to identify the role of Digital Sports Marketing in developing tourism in the Kingdom of Saudi Arabia. It seeks to determine the effectiveness of sports marketing through various channels, including emails, social media, websites, and phones, in promoting tourism. Additionally, the study examines the extent of differences in tourism development based on age and educational qualifications. Methods: The study adopts a Descriptive-Analytical Approach and employs a questionnaire as a research tool. The sample consists of 424 individuals, allowing for a comprehensive analysis of the impact of digital sports marketing on tourism development in Saudi Arabia. Results: The findings indicate that investing in digital sports marketing strategies can effectively attract more tourists to Saudi Arabia. Utilizing marketing channels such as websites, social media, phones, and emails plays a crucial role in capturing the attention of potential tourists and encouraging them to visit. Additionally, understanding the characteristics of tourists from different age groups enables the design of sports marketing strategies tailored to their preferences and needs. Conclusions: Digital sports marketing is an essential tool for promoting tourism in Saudi Arabia. By leveraging digital marketing strategies effectively, the tourism sector can reach a wider audience and enhance the overall visitor experience. This approach contributes to sustainable tourism development by engaging diverse tourist demographics.