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Consumer Behavior Toward AI-Driven Marketing: Insights from UTAUT and Uses and Gratifications Models
Objectives: This study explores consumer perceptions of artificial intelligence (AI) in marketing, with a particular focus on its influence on buying behavior and ethical concerns, including data protection and privacy. The research aims to examine how AI technologies are received by consumers, assess ...
Is Islamic Financial Portfolio Allocation Sufficient to Safeguard Investors During Economic Downturns?
Objectives: This study aims to explore the dynamic interactions between Islamic and conventional financial markets at both national and international levels. It also evaluates the role of Islamic indices in enhancing portfolio performance and resilience, particularly during periods of economic stress ...
The Effectiveness of Establishing an Inter-Organizational Incentive System in the Makkah Region: (A Case Study of Al-Rajhi Bank and Millennium Hotel Group)
Objectives: The main objectives are to evaluate the effectiveness of exchange incentives in enhancing employee satisfaction and productivity, examine the differences between current incentive systems and the proposed model, and provide a structured framework to support organizational advancement. Methods: ...
Analyzing Tourism Mobility and Interaction Trends: Behavioral Insights Powered by the Internet of Things
Objectives: In this study, the major goals are to examines tourist mobility and digital interaction within smart tourism environments. Methods: IoT-based behavioral analytics are applied to examine the behavior of tourists in interacting with digital media and navigating physical spaces. Through social ...
International Double Taxation: From National Legislation to International Agreements and the Role of the Sultanate of Oman
Objectives: This study aims to examine the phenomenon of international double taxation by analyzing its underlying causes and proposing viable solutions to address it. It also seeks to review relevant domestic and international legislation and explore how tax equilibrium can be achieved among countries ...
Field Accounting Training and its Role in Enhancing the Professional Practice of Students in the Accounting Program at the College of Applied Sciences, King Khalid University - A Case Study
Objectives: This study aimed to identify the role of field accounting training in enhancing the professional practice of accounting education students, particularly those enrolled in the Applied Accounting Program at King Khalid University, and to examine the obstacles to this training from the students' ...
The Impact of Soft Skills on Employee Selection: A Field Study on Landmark Group
Objectives: This study aimed to examine the impact of soft skills and their dimensions (self-marketing, critical thinking, networking, and job-hunting skills) on employee selection. Methods: A descriptive-analytical approach was employed, using a questionnaire as the primary data collection tool. The ...
The Influence of Social Media Product Boycott Campaigns on Consumer Purchasing Decisions
Objectives: The study aimed to demonstrate the impact of the boycott campaign across social media platforms on the consumer's purchasing decision in Saudi Arabia. Methods: The study used the survey descriptive curriculum. This study relied on the identification tool to collect data from the study sample. ...
The Impact of Employee Empowerment on Strategic Cohesion: Evidence from Jordan’s Telecommunications Sector
Objectives: The aim of the study is to analyze the impact of employee empowerment with its dimensions (Psychological Empowerment, Structural Empowerment, Knowledge Sharing and Communication) on strategic cohesion with its dimensions (Resource Alignment, Leadership Cohesion and Functional Integration) ...