Global Journal of Economics and Business

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The Role of Artificial Intelligence in Developing Smart Training Programs: A Case Study of the Public Authority for Applied Education and Training in Kuwait

Hadi Saleh Alharbi

Objectives: The current study aimed to demonstrate the effective role of artificial intelligence in developing smart training programs (smart training) within the Public Authority for Applied Education and Training in Kuwait. Methods: The study adopted a quantitative approach by distributing an e-questionnaire ...

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The Role of Digital Platforms in Developing Remote Work Style: A Study of Umm Al-Qura University’s Experience During the Corona Crisis

Maher bin Abdul Sattar Merchant

Objectives: This study aims to know the role of digital platforms in developing the method of working remotely at Umm Al-Qura University during the corona crisis, to try to know the ability of the administrative staff to use technology to work remotely at Umm Al-Qura university, and to reveal the contribution ...

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Role of Digital Sports Marketing in Developing Tourism in the Kingdom of Saudi Arabia

Rawan Ali Al Rayih , Abeer Al Sayed Fayed

Objectives: This study aims to identify the role of Digital Sports Marketing in developing tourism in the Kingdom of Saudi Arabia. It seeks to determine the effectiveness of sports marketing through various channels, including emails, social media, websites, and phones, in promoting tourism. Additionally, ...

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