Global Journal of Economics and Business

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Exploring the Dynamics of Sustainability Accounting: An Investigation into the Influence of Environmental Reporting on Firm Performance Using Hidden Markov Models

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Objectives: This study examines the dynamic relationship between environmental reporting and financial performance within the manufacturing sector, aligning with United Nations Sustainable Development Goal 12 (Responsible Consumption and Production). Specifically, it aims to identify latent performance ...

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The Impact of Green Digital Marketing on Raising Pilgrims’ and Umrah Performers’ Awareness of Sustainable Environmental Practices: An Applied Study on the Hajj and Umrah System

Maha Abbas Alazwari

Objectives: The study aims to measure the impact of green digital marketing on raising awareness among pilgrims and umrah performers about sustainable environmental practices through an applied study on the Hajj and umrah system. Methods: The descriptive analytical method was used, and the ...

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