Global Journal of Economics and Business

Related Articles ( green marketing mix )

The role of green marketing in achieving sustainable development (A case study of the Fahd Al-Medhath electricity corporation)

Heba Al-Zubair Abdul Majeed Mohammed

This research deals with the concept of green marketing and its role in achieving sustainable development. the importance of the topic of green marketing comes to its role in meeting the needs of the present without compromising the ability of future generation to meet their own needs. The research problem ...

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The Role of Green Marketing Mix in Customer Loyalty (Applied Study on a Sample of Students at Najran University- Kingdom of Saudi Arabia)

Amani Ali Awad Elata , Mohammed ALhassan Sharef Mohammed , Eltaj Mohammed Mohammed Ali Hamed

The study aimed to know the role of the Green Marketing Mix on customer loyalty from the viewpoint of postgraduate students at the College of Administrative Sciences at Najran University. To test the hypotheses and achieve the goals, the researchers relied on the descriptive analytical method for its ...

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