Global Journal of Economics and Business

Related Articles ( Digital sports marketing )

Role of Digital Sports Marketing in Developing Tourism in the Kingdom of Saudi Arabia

Rawan Ali Al Rayih , Abeer Al Sayed Fayed

Objectives: This study aims to identify the role of Digital Sports Marketing in developing tourism in the Kingdom of Saudi Arabia. It seeks to determine the effectiveness of sports marketing through various channels, including emails, social media, websites, and phones, in promoting tourism. Additionally, ...

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