Global Journal of Economics and Business

Volume 9 - Issue 3 (14) | PP: 669 - 677 Language : English
DOI : https://doi.org/10.31559/GJEB2020.9.3.14
596
28

Antecedents of destination tourists' loyalty through tourists’ satisfaction: an empirical study of international tourists' in Jerash festival in Jordan

Ayed M. Al Muala
Received Date Revised Date Accepted Date Publication Date
12/9/2020 11/10/2020 20/10/2020 23/12/2020
Abstract
In this research we are going to investigate the effect of tourist's satisfaction and loyalty in Jerash festival in Jordan. The researcher used a questionnaire survey to elicit data from the participants of the study. The sample included 490 responses were correct and used for analysis, with a response rate of 62%. They were distributed over a number of international tourists in Jerash festival in Jordan, particularly in the North of Jordan. Results of the study showed that the hypotheses were having a big positive and direct effect on tourists’ satisfaction and loyalty in Jerash festival in Jordan (H1, H2, H4, H6 and H7). While, have insignificant positive and direct impact on tourist insignificant and loyalty (H3 and H5). Finally, the study displayed that tourist satisfaction not mediating impact between Jordan image, service climate and tourist loyalty (H8 and H10. While, found that the mediating effect of tourist satisfaction in the relationship between price fairness and tourist loyalty (H9). The study showed the importance of the climate and price of the tourism service in Jordan, specifically in the Jerash Festival. The Ministry of Tourism and the Director of Tourism in Jerash should take care of everything that leads to the satisfaction of tourists.


How To Cite This Article
Al Muala , A. M. (2020). Antecedents of destination tourists' loyalty through tourists’ satisfaction: an empirical study of international tourists' in Jerash festival in Jordan . Global Journal of Economics and Business, 9 (3), 669-677, 10.31559/GJEB2020.9.3.14

Copyright © 2024, This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.