Global Journal of Economics and Business

Volume 9 - Issue 3 (8) | PP: 592 - 605 Language : العربية
DOI : https://doi.org/10.31559/GJEB2020.9.3.8
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Quality of banking services on competitiveness of Sudanese banks:case of Al Baraka Bank (Dongola branch)

Nagwa Abdullah Mahmoud ,
Masha’er Hussein Khalifa Ali
Received Date Revised Date Accepted Date Publication Date
28/7/2020 4/9/2020 2/11/2020 23/12/2020
Abstract
The study aimed to assess the quality of banking services including reliability, dependability, safety, responsiveness, and empathy on the competitiveness of the bank. The study was conducted on an intended sample of 200 respondents from the bank’s clients, to evaluate the quality of the services based on their viewpoint. The study used a descriptive and analytical method. The main findings of the study showed a correlation (α≤0.05) between the quality dimensions and competitiveness of the bank. Based on the results, more attention should be paid to the improvement of banking services and capacity development of the working staff to positively impact customer satisfaction and improving the competitiveness of the bank.


How To Cite This Article
Mahmoud , N. A.& Ali , M. H. K. (2020). Quality of banking services on competitiveness of Sudanese banks:case of Al Baraka Bank (Dongola branch) . Global Journal of Economics and Business, 9 (3), 592-605, https://doi.org/10.31559/GJEB2020.9.3.8

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