Global Journal of Economics and Business

Volume 8 - Issue 3 (3) | PP: 375 - 391 Language : العربية
DOI : https://doi.org/10.31559/GJEB2020.8.3.3
679
39

Determinants of Using Electronic Banking Services in Jordan from the Viewpoint of Customers

Hassan Najeeb Al-Rawash ,
Raad Mashal Muhammad Al-Tal ,
Saleh Ibrahim Al-Omar
Received Date Revised Date Accepted Date Publication Date
22/3/2020 15/4/2020 9/5/2020 14/7/2020
Abstract
This study aimed to identify the determinants of the use of electronic banking services provided by the Jordanian banks, and to see the impact of demographic characteristics on the use of electronic banking services in Jordan. The following factors are investigated in this Study: Perceived usefulness, privacy and security, ease of use, trust, and banking needs. The primary data collected by using a questionnaire which designed based on a 5-point scale. The study Results found that there no statistically significant differences in all fields of study according to gender, and found banking needs, perceived usefulness, directly and positively influenced on e-banking usage. The study recommends: A marketing campaign aimed to increasing customer awareness of electronic banking services to inform customers about the benefits of electronic banking services and re-evaluate electronic banking interfaces for ease of use.


How To Cite This Article
Al-Rawash , H. N., et al. (2020). Determinants of Using Electronic Banking Services in Jordan from the Viewpoint of Customers . Global Journal of Economics and Business, 8 (3), 375-391, https://doi.org/10.31559/GJEB2020.8.3.3

Copyright © 2024, This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.