Global Journal of Economics and Business

Volume 6 - Issue 1 (7) | PP: 98 - 114 Language : العربية
DOI : https://doi.org/10.31559/GJEB2019.6.1.7
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Enhance the Brand's Electronic Adaptation to the Needs of Millenium Customers to Attract them to Online Shopping By Applying to Arab Countries in the Middle East

Abeer Elsayed Fayed
Received Date Revised Date Accepted Date Publication Date
18/12/2018 31/12/2018 15/1/2019 19/2/2019
Abstract
The present study has addressed an important topic for Internet marketers, namely, "Enhancing the electronic adaptation of trademarks over the Internet to meet the needs of the millennium generation to attract them to buy from Arab countries in the Middle East." The study focused on attracting the millennium generation, the largest in the generation of 2 billion people, the generation associated with the Internet and purchase from it. The study concluded that the most important ways in which brands can attract this generation is the adaptation of brands to submit through smart phones as it is highly linked generation and prefer to enter the Internet and buy through it, and to interact with the millennium generation customers with brands a significant role in marketing and became More accessible through Web 2.0 applications. It is also a generation that prefers and respects the brand that carries out its social responsibility. Therefore, the brand should take care to play its societal role and take care of noble social issues. It is also a generation that is very interested in the digital participation of trademarks such as personalization and personalization of the site, and giving it a distinctive identity and ease of use.


How To Cite This Article
Fayed , A. E. (2019). Enhance the Brand's Electronic Adaptation to the Needs of Millenium Customers to Attract them to Online Shopping By Applying to Arab Countries in the Middle East . Global Journal of Economics and Business, 6 (1), 98-114, https://doi.org/10.31559/GJEB2019.6.1.7

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