Global Journal of Economics and Business

Volume 5 - Issue 3 (8) | PP: 362 - 376 Language : العربية
DOI : https://doi.org/10.31559/GJEB2018.5.3.8
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The Role of Marketing Quality in Commercial Banks In Achieving Customer Satisfaction - Case Study of Gulf Bank Algeria Bechar Agency

Hadji Karima ,
Merzougui Zakaria ,
Naar Mabarka
Received Date Revised Date Accepted Date Publication Date
24/4/2018 30/5/2018 19/6/2018 29/12/2018
Abstract
The objective of this study is to identify the extent to which marketing quality is applied at the level of banks and its impact on customer satisfaction. Gulf Bank of Algeria agency has been selected as a case study, a questionnaire was distributed to a sample of 56 customers of this bank, analyzing their responses and reaching conclusions and suggestions through this study. The most important result was that the quality of the elements of the marketing mix affected the achievement of customer satisfaction at varying rates.


How To Cite This Article
Karima , H., et al. (2018). The Role of Marketing Quality in Commercial Banks In Achieving Customer Satisfaction - Case Study of Gulf Bank Algeria Bechar Agency . Global Journal of Economics and Business, 5 (3), 362-376, https://doi.org/10.31559/GJEB2018.5.3.8

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