Global Journal of Economics and Business

Volume 5 - Issue 3 (3) | PP: 282 - 287 Language : العربية
DOI : https://doi.org/10.31559/GJEB2018.5.3.3
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The Role of Marketing Strategy in Gaining Competitive Advantage

Riyad Bouaisi
Received Date Revised Date Accepted Date Publication Date
27/2/2018 20/3/2018 17/4/2018 29/12/2018
Abstract
The marketing strategy plays a very important role in light of the changes and rapid changes in the business environment. It has become a necessity today for economic institutions in order to acquire a competitive advantage and this to ensure its survival and continuation and to face its competiteurs and the changes that affect the internal and external environment. And from that, this research paper aims to show the role and importance of the marketing strategy in the acquisition of a competitive advantage and that by highlighting the different aspects of the marketing strategy and how to have a competitive advantage.


How To Cite This Article
Bouaisi , R. (2018). The Role of Marketing Strategy in Gaining Competitive Advantage . Global Journal of Economics and Business, 5 (3), 282-287, https://doi.org/10.31559/GJEB2018.5.3.3

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