Abstract

Objectives: This study aimed to measure the impact of the economic boycott on the Jordanian consumer's purchase intention. Taking into consideration the current global situation and the polarization of viewpoints that Jordanian society is going through. Methods: The study employed a descriptive and analytical approach, which was deemed more appropriate given the nature of the study. A questionnaire was designed to measure the study variables, and the study distributed the questionnaires through Google Forms. Results: The study reached a set of results, the most important of which is that there is a statistically significant effect of the economic boycott on the Jordanian consumer's purchase intention and that the level of the economic boycott was high in addition to the level of purchase intention being also high. Conclusions: The study recommends focusing on interaction on social networking sites intensively to suit the interests of consumers, with a focus on consumer interaction from liking or sharing to other available means. The study also recommends strengthening consumer solidarity and continuing to boycott products, which helps make them part of the values and beliefs that the consumer believes in.