Abstract

Objectives: This study aimed to explore the status of Green Information Technology (Green IT) adoption among Palestinian industrial enterprises in the Hebron and Bethlehem governorates across the dimensions of green use, green procurement, and green disposal. In addition, the study examined the influence of key adoption drivers: cost reduction, top management support, environmental responsibility, and competitive advantage. Methods: The study employed a descriptive-analytical approach to gain a comprehensive understanding of the phenomenon under investigation. A structured quantitative questionnaire was developed to collect the primary data required for the study. A convenience sampling technique was adopted, and the questionnaire was distributed to 160 industrial enterprises operating in the southern West Bank of Palestine. Results: The study found that the level of Green Information Technology adoption in Palestinian industrial establishments is fairly moderate due to limited awareness and insufficient technological infrastructure. The findings also showed that perceptions of adoption drivers and motivating factors are moderate, with noticeably higher average ratings for these drivers than the actual level of adoption, highlighting a gap between perception and implementation. Conclusions: The study recommends intensifying awareness-raising campaigns and training programs for employees in the industrial sector on the concepts and practices of Green Information Technology (Green IT). It also emphasizes the need to develop the technological infrastructure to enable industrial enterprises to adopt these practices effectively, in addition to encouraging relevant stakeholders to formulate clear policies that promote the adoption of Green IT in the Palestinian industrial sector.