Abstract

Objectives: This study aims to analyze the impact of social media use on the quality of life among individuals in the Nile River State, Sudan, considering the growing reliance on digital platforms and their social and psychological implications. Methods: The study adopted a descriptive-analytical methodology and employed a structured questionnaire to collect data from a sample of 311 participants residing in the Nile River State. Statistical analysis was applied to test the proposed hypotheses. Results: The findings revealed that ease of use and self-expression through social media positively contributes to improving quality of life, while excessive use negatively affects psychological and social well-being. Furthermore, technical challenges, such as weak internet connectivity and concerns over information security, limit the optimal benefits of these platforms. The study concluded that social media represents a double-edged sword: it can enhance quality of life when used moderately and effectively, but it may diminish it in cases of overuse or in the presence of technical barriers. Conclusions: The study recommends improving digital infrastructure in Sudan, promoting awareness programs to encourage balanced use, and leveraging social media platforms in education, healthcare, and community participation.