Abstract

Objectives: This study aims to examine the impact of digital leadership with its dimensions (digital vision, digital culture, digital governance, digital technology, digital capabilities, digital innovation, and digital experience) on organizational commitment with its dimensions (affective commitment, continuance commitment, and normative commitment) among employees of University of Tabuk in Saudi Arabia. Methods: The study adopted a descriptive-analytical approach and employed a questionnaire as the main tool for data collection, targeting a random sample of (351) employees from the University of Tabuk. Results: The findings revealed that both digital leadership and organizational commitment were reported at high levels. Moreover, the results demonstrated a statistically significant effect of digital leadership in all its dimensions on organizational commitment, indicating that strengthening digital leadership practices directly enhances affective, continuance, and normative commitment among university employees. Conclusions: The study recommends investing in digital capabilities and innovation, adopting leadership policies that foster a digital culture, and encouraging employees to adapt to the requirements of digital transformation. Additionally, it emphasizes the importance of creating a stimulating digital university environment that fosters organizational commitment and contributes to enhancing the overall performance of the University of Tabuk.