Abstract

Objectives: This study aims to examine the role of influencers on the Instagram platform in promoting solidarity with the Palestinian people against the Israeli aggression on the Gaza Strip in 2023. Methods: The study adopted the descriptive method (field survey approach), and an electronic questionnaire was distributed to a convenience sample consisting of 91 individuals from various governorates of the State of Palestine. Results: The findings revealed that all participants were active followers of the two influencers, and that the degree of influence of their content in supporting solidarity with Gaza was high. The results also showed that Instagram has become an effective platform for conveying the Palestinian narrative and reflecting the humanitarian reality in Gaza, thus contributing to the expansion of solidarity. Conclusions: The study recommends enhancing the use of social media as platforms for digital advocacy, expanding the scope of messaging to include multiple languages, and leveraging influencers to communicate the Palestinian cause to a wider international audience, especially in light of the declining role of traditional media.