Abstract

Objectives: This research aims to enhance the role of Augmented Reality Technology in facilitating the information and guidance needed in crowd management and transportation for pilgrims, and to highlight Augmented Reality Technology and its impact on improving the experience of pilgrims efficiently and effectively. Methods: The study employs the descriptive-analytical approach to achieve its objectives and hypotheses, as this method helps provide explanations of the existing state of the phenomenon or problem by identifying its conditions and dimensions and clarifying the relationships among them. Results: The research findings found that the use of augmented reality improves the experience of pilgrims and Umrah pilgrims in overcoming the difficulties they face, by providing clear guidance to the pilgrims and Umrah pilgrims and providing them with the necessary information about the places of Hajj and Umrah, and helps the pilgrims and Umrah pilgrims to get real-time interactive guidance about the available means of transportation, as well as contribute to crowd management in Hajj rituals. Conclusions: Improving and enriching the experience of pilgrims and Umrah pilgrims by providing innovative professional solutions through the preparation and development of augmented reality applications to improve and enrich the experience of pilgrims and Umrah pilgrims, which contributes to organizing traffic, facilitating transportation, and displaying comprehensive and interactive information for all users.