Global Journal of Economics and Business

Volume 12 - Issue 1 (4) | PP: 63 - 80 Language : العربية
DOI : https://doi.org/10.31559/GJEB2022.12.1.4
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The Impact of After-Sales Services on Achieving Competitive Advantage A field Study on Some Electrical Tool’s Companies in El-Obeid City

Aleem Al-haj Adam Abdel Raheem ,
Abdul-Aziz Hassan Abdul-Aziz
Received Date Revised Date Accepted Date Publication Date
20/10/2021 14/12/2021 15/1/2022 6/3/2022
Abstract
This study dealt with the impact of after-sales services on achieving competitive advantage as a field study on some electrical tool’s companies in El-Obeid city. The questionnaire was used as a tool for data collection. The study followed the descriptive and analytical approach to analyze the data. The study reached several results, including: The study showed that there is a relative gender equality between the customers of electrical products companies in North Kordofan state, that the age of more than half of them are young people, and that most of the customers of electrical products companies are university students. That the average number of times to purchase devices is more than three times. It recommended that electrical companies pay attention to the warranty process on their devices to ensure a competitive advantage.


How To Cite This Article
Raheem , A. A. A. A.& Abdul-Aziz , A. H. (2022). The Impact of After-Sales Services on Achieving Competitive Advantage A field Study on Some Electrical Tool’s Companies in El-Obeid City . Global Journal of Economics and Business, 12 (1), 63-80, https://doi.org/10.31559/GJEB2022.12.1.4

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