Bulletin of Advanced English Studies

Related Articles ( Metaphor )

A Categorization Strategy for Objects Metaphors in Ekegusii Pop Songs

Victor Ondara Ntabo

The principle of Great Chain of Being Metaphor (GCBM) is normally resourceful in the analysis of metaphors. This is because the GCBM assigns a place for any phenomenon in the universe in a strict hierarchical system thus helping in understanding one thing based on another. For example, the objects chain ...

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Metaphoric Conceptualisation of “LOVE IS A PLANT” in Gĩkũyũ: A Cognitive-Semantics Perspective

Moses Gatambuki Gathigia , Joseph Nyehita Maitaria

Starting from the premise that a metaphor is a cognitive mechanism in which one experiential domain is partially mapped onto a different experiential domain, this paper examines the metaphoric conceptualisation of “LOVE IS A PLANT” in Gĩkũyũ from a cognitive-semantics perspective. In order ...

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Reframing Jordan for Global Audiences: A Critical Analysis of Conceptual Metaphor Translation in Jordanian Tourist Brochures

Muneera Jaradat , Dania Obeidat

Background: Translating conceptual metaphors from one language to another is challenging due to linguistic and cultural differences, as well as the need to convey the intended meaning precisely and concisely. Purpose: The study examines how conceptual metaphors are translated from Arabic into English ...

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