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The impact of advertising volume's spending in the third millennium on the national economy: A case study of the Hashemite Kingdom of Jordan
Nowadays, advertising conducts an important and vital role in our economic life. The importance of this role is supposed to be increased due to the globalized economy And the strict competition between those companies, which their activities are no longer restricted by any specified geographical framework. ...
Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region
Objective: This investigation aims to determine whether persuasive advertising outweighs health warnings and sin taxes to entice students to purchase unhealthy products in two Arabian cities in the Middle Eastern Region, such as Amman, Jordan, and Dubai, UAE. Method: We first expose the participants ...
Digital Marketing: Strategies, Challenges, and Opportunities in the Digital Technology
Objectives: This study aims to explore digital marketing strategies, focusing on the integration of various digital tools, including social media, search engine optimization (SEO), content marketing, and data analytics. It also seeks to understand the challenges marketers face in the digital ...
The Impact of Emotional Intelligence Dimensions on Response to Digital Advertising
Objectives: The study aimed to shed light on the dimensions of emotional intelligence in digital advertising. These dimensions were the dimension of recognizing emotions, investing in emotions, understanding emotions, and managing emotions. Methods: To achieve the objectives of the study, the study ...