Global Journal of Economics and Business

Related Articles ( advertising )

The impact of advertising volume's spending in the third millennium on the national economy: A case study of the Hashemite Kingdom of Jordan

Nidal Ali Abbas

Nowadays, advertising conducts an important and vital role in our economic life. The importance of this role is supposed to be increased due to the globalized economy And the strict competition between those companies, which their activities are no longer restricted by any specified geographical framework. ...

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Persuasive Advertising Cause Sin Goods Consumption by Students in Arab Region

Ashraf Hani Salah , Osama Mohammad Alaya

Objective: This investigation aims to determine whether persuasive advertising outweighs health warnings and sin taxes to entice students to purchase unhealthy products in two Arabian cities in the Middle Eastern Region, such as Amman, Jordan, and Dubai, UAE. Method: We first expose the participants ...

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