Global Journal of Economics and Business

Related Articles ( Low prices strategy )

The Impact of Pricing Strategies on Purchasing Decision Making: A Field Study of Customers on Super markets in Najran

Ahmed Edris Abdu Edris , Rami Osama Al-Ali

The study aimed to identify pricing strategies impact on purchasing decision making for supermarkets customers in Najran city. To test the study hypotheses, a random sample of 203 respondents were selected from the study population which consists of all customers who do shopping at supermarkets stores. ...

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