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Objectives: This research paper explores the role of digital marketing in fostering sustainable consumption in Saudi Arabia, a country undergoing rapid economic and social transformation under Vision 2030. By examining the interplay between digital marketing strategies, consumer behavior, and ...
From Vision to Experience: Marketing Communication Innovation in Saudi Tourism
Objectives: Its primary aims are to investigate the innovative marketing communication strategies used in Saudi Arabia's tourism sector and explore gaps in current approaches to propose improvements that enhance audience reach, engagement, and international positioning. Methods: It employs ...