Global Journal of Economics and Business

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Consumer Buying Behaviour and Adoption of Green Products in Large Supermarkets in Nairobi City Kenya

Olinjo Samuel Imbambi , Mary Kinoti

In the 21st century the behaviour of the consumer is changing towards being concerned about protecting the environment and changing his consumption pattern towards green products. Protecting the environment has become the necessity for every consumer since most consumers demand green products that are ...

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The Role of Green Marketing Mix in Customer Loyalty (Applied Study on a Sample of Students at Najran University- Kingdom of Saudi Arabia)

Amani Ali Awad Elata , Mohammed ALhassan Sharef Mohammed , Eltaj Mohammed Mohammed Ali Hamed

The study aimed to know the role of the Green Marketing Mix on customer loyalty from the viewpoint of postgraduate students at the College of Administrative Sciences at Najran University. To test the hypotheses and achieve the goals, the researchers relied on the descriptive analytical method for its ...

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