Global Journal of Economics and Business

Related Articles ( brand competency )

The Impact of Consumer Perception of Electronic Promotional Deception through Social Media Platforms on Brand Benevolence and Brand Competency

Mo'atasem Oqab Al-Masoud , Mo'ataz Talat Mohammed Abdallah , Ali Abdullah Al-Hijris

The aim of this study is shed light on a new phenomenon which is deceptive promotion through social networks. This study aims to test if the consumers perceive this deceptive promotion and effect of this on trade mark perceptions and competences. The community of this study was formed from all the students ...

Full Article

Please Wait ...