Related Articles ( Saudi consumer )
The Influence of Social Media Product Boycott Campaigns on Consumer Purchasing Decisions
Objectives: The study aimed to demonstrate the impact of the boycott campaign across social media platforms on the consumer's purchasing decision in Saudi Arabia. Methods: The study used the survey descriptive curriculum. This study relied on the identification tool to collect data from the study sample. ...
Cultivating Green Consumers: The Impact of Digital Marketing on Sustainable Consumption in the Saudi Context
Objectives: This research paper explores the role of digital marketing in fostering sustainable consumption in Saudi Arabia, a country undergoing rapid economic and social transformation under Vision 2030. By examining the interplay between digital marketing strategies, consumer behavior, and ...