Related Articles ( SPAR-4-SLR )
14 Years of Online Customer Engagement: A Systematic Literature Review Using the SPAR-4-SLR Protocol
Objectives: The aim of the study is to conduct bibliometric and content analyses based on reading and analyzing 871 online customer engagement papers published in the last 14 years. Methods: The SPAR-4-SLR protocol and Vos Viewer tool for bibliometric and content analysis. Results: The study enabled ...