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AI-Driven Omnichannel Integration and Online Customer Engagement Intention: Exploring the Mediating Role of Perceived Usefulness and Ease of Use through the TAM Lens
Objectives: This study aims to investigate how AI-driven omnichannel integration influences online customer engagement intention, drawing on the Technology Acceptance Model (TAM). Specifically, it examines the mediating roles of perceived usefulness and perceived ease of use in shaping customers' engagement ...
Exploring the Dynamics of Sustainability Accounting: An Investigation into the Influence of Environmental Reporting on Firm Performance Using Hidden Markov Models
Objectives: This study examines the dynamic relationship between environmental reporting and financial performance within the manufacturing sector, aligning with United Nations Sustainable Development Goal 12 (Responsible Consumption and Production). Specifically, it aims to identify latent performance ...