Global Journal of Economics and Business

Related Articles ( Customer's Loyalty )

The Relationship Between Customer's Knowledge and Customer's Loyalty of Sudanese Commercial Banks

Babiker Alissa the Khalifa

This study aimed to identify the relationship between customer's knowledge and customer's loyalty of Sudanese commercial banks. The study was applied on arandom sample of400 clients dealing with commercial banks. Statistical tests such as regression analysis and correlation were utilized in the process ...

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