Global Journal of Economics and Business

Related Articles ( Consumer belief )

The Tendency of Algerian Families to Choose the Type of Car Purchased Using the FISHBEIN Model

Benali Amina

One of the most widely used linear models in marketing is the FISHBEIN model. Its basic principle is to compensate for the bad quality of the mark or product during the evaluation process by other good qualities. This study attempts to model FISHBEIN on the process of evaluating the properties of cars ...

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