International Journal of Hospitality and Tourism Studies

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Ali Abdallah , Shoaa AlMaadheed

Globally food has been considered a unifying factor that cuts across boundaries even of languages. Destinations have been at the forefront of the tourism industry mainly due to their culinary offerings. Trends such as street food markets and local food tours have become popular with many tourism destinations. ...

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Effect of Destination Brand on Destination Competitiveness in Southwest Region of Nigeria

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The image and competitiveness are essential aspects to its promotion and continuous existence in the marketplace. Both destination competitiveness and its brand image are individual concepts with significant influence on the destination. Hence this study is focused on how destination brand image can ...

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