International Journal of Hospitality and Tourism Studies

Related Articles ( Islamic Marketing Mix )

Effect of Islamic marketing mix integration on the decision to stay at Sharia hotels in Indonesia

Sri Devi, Anna Sardiana

By establishing Indonesia as a halal tourist destination in 2019. This has an impact on increasing tourists for vacation. In visiting a place, lodging accommodations such as hotels are taken into consideration. With so many hotels that have a sharia concept, there will be competing for customers. A contemporary ...

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