International Journal of Hospitality and Tourism Studies

Related Articles ( Destination Competitiveness )

Effect of Destination Brand on Destination Competitiveness in Southwest Region of Nigeria

Elizabeth Abiola-Oke , Fakokunde, T.O

The image and competitiveness are essential aspects to its promotion and continuous existence in the marketplace. Both destination competitiveness and its brand image are individual concepts with significant influence on the destination. Hence this study is focused on how destination brand image can ...

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