What affects Saudis’ intention to travel by air during the Covid-19 crisis?(The roles of anxiety, prevention-focus, self-efficacy, and airlines’ communication)

Volume 11, Issue 1, Article 10 - 2021

Authors: Fethi Klabi

Copyright © 2021 . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Abstract

Civil aviation is one of the sectors most affected by the Covid 19 pandemic. Due to the lack of marketing research in the Arab world on this topic, this study examined the causal and moderating relationships between Covid-19 anxiety, prevention focus, self-efficacy, information about Covid-19, and intention to travel by air. Data were collected via an electronic survey from a convenience sample of 515 Saudis. A structural equation modeling analysis showed that prevention focus had an influence on Covid-19 anxiety, which in turn had a negative impact on intention to travel by air. A multigroup analysis was also conducted. The results confirmed that the effect of Covid-19 anxiety on air travel intention is stronger when individuals have low levels of self-efficacy. Several theoretical implications and recommendations for management are discussed.

How To Cite This Article

Klabi, Fethi (2021). What affects Saudis’ intention to travel by air during the Covid-19 crisis? (The roles of anxiety, prevention-focus, self-efficacy, and airlines’ communication). Global Journal of Economics and Business, 11(1): 132-142
https://doi.org/10.31559/GJEB2021.11.1.10